Rising Star Events - Online Promotions and Advertising

Have an active presence on social media.  In a survey of 569 consumers, Hubspot asked participants what they expect from brands on social media. Respondents said they expect brands to be active primarily on Facebook, Twitter and Instagram; in any case, they expect brands to have a presence on a  minimum  of 3 platforms. It’s clear that consumers expect easy access to brands – both big and small – on whichever digital platforms they frequent. While all of the major social networking sites give free access to their users, marketing on these platforms does require a significant investment of time and energy. Some best practices for your social marketing strategy:  Use social media to provide useful and relevant information become a trusted source of industry data and insights respond to questions and complaints in a timely and respectful manner These are the keys to social media marketing success. Effectively marketing your small busines...

The essential step by step guide on how to set up a website How to Start / Create a Website: The Beginner's A-Z Guide by Christopher Heng, thesitewizard.com This tutorial shows you how to make or create a website. It is intended for the beginner and layperson, taking you step by step through the whole process from the very beginning. It makes very few assumptions about what you know (other than the fact that you know how to surf the Internet, since you're already reading this article on the Internet). As some steps are more involved, this guide also links to selected relevant articles on thesitewizard.com that you will need to click through to read for more information. The Essential Step-by-Step Guide to Making Your Own Website Get Your Domain Name The first thing you need to do before anything else is to get yourself a domain name. This is the name you want to give to your website. For example, the domain name of the website you're reading is "thesitewizard.co...

Your Homepage: The trusty introduction of your company website to the rest of the world. As the old adage goes, first impressions are everything. So what is your home page saying about your website, and your company as a whole? If the main page of your website is guilty of any of the following ten offenses, it’s probably time to make a few changes. Mistake #1: Hiding contact information. A study conducted by Small Business Trends found that of the 200 small business websites they studied, 70 percent with a phone number didn’t display it in a prominent place. Thirty-eight percent had their email address stashed away in a hard-to-find place. Furthermore, 68% didn’t include an email address on their home page at all. Always make your contact information visible. You want to make it as easy as possible for customers to reach you. Mistake #2: Not using analytics. If you’re not using analytics by now, you’re missing out on valuable information about the ...