Rising Star Events - Online Promotions and Advertising

The Signals Facebook Considers When Ranking Your Content One massive takeaway from Adam’s keynote was “the most critical input into what you see in your news feed is who you decide to friend and what [pages] you decide to follow in the first place.” This makes sense, as these critical inputs will largely determine how Facebook interprets the myriad of signals it looks at when ordering a news feed that’s most relevant to your interests. Some of the specific signals that will affect your ranking on Facebook include: Who posted a story Frequency of posts from that person / publisher Previous negative feedback on an author Engagement https://www.facebook.com/RisingStarsEvents/ Average time spent on content How to Optimize Your Content for the Facebook Algorithm As marketers, you always want your content to be seen by as many people as possible, especially now that there’s more noise than ever before. Adam’s recent keynote has reinforced just how important it ...

Want to reach more people on Facebook? Of course you do, who doesn’t? I’m going to share a free tactic that’s so easy, so simple, and so obvious I can’t believe every small/home business on Facebook isn’t already doing it! Yet based on my observations, I think the majority of small/home businesses on Facebook aren’t. It’s as easy as pushing a button. Literally.  Ready for the tip?  Here it is: Get your team/friends/family to click “like”, comment on, share, and engage with your  small/home business'  Facebook posts using their personal Facebook accounts. I told you it was simple. There’s no reason why  small/home business  with several team members/friends/family should go months without getting a like on their Facebook posts! Here’s the #1 reason to do it: It Helps Your Post With The Facebook Newsfeed Algorithm Facebook only wants to show the best stuff in everyone’s newsfeed. (they need to in order...

If Facebook Were a Country.... So you may have heard, right at the end of June, Facebook reached the 2 billion user mark. Meaning if Facebook were a country, it would be the most populous in the world. After launching only 13 years ago, Facebook now serves 2 billion of the 7.5 billion people on the planet. And there is no end in sight on that growth. Check out this chart, which can be found in an article from  TechCrunch.com So what does that mean to you, as a business person trying to do business in the land of Facebook ? Well, frankly, first and foremost, if you're NOT doing business already on Facebook , you better start. Your competitors are there. Your customers are there. Heck, your customer's mama is there. Everyone is there. If you're not, you are missing the boat. BUT, as we always will tell you, you better not go in there thinking you can be all business all the time and find that success you're looking for... Above all else, Facebook is still SOCI...

Did you know that having an engaged, active, and  growing Facebook community  is one of the best ways to succeed in direct sales? But, we all get stuck sometimes on WHAT to post to get our direct sales Facebook groups talking! I’ve put together the ultimate list for you. Here are 101 Facebook group engagements post ideas for you to use! Facebook Group Engagement Post Ideas Tell me what you just did and add “like a boss” Name a candy that starts with the 1st letter of your 1st name Describe yourself using emojis only What was the last book you read? Post the last picture you saved to your phone Name a song with a color in the title Drop an emoji that describes your Friday night Storytime! Using only 2 words keep the story going in the comments What is the weather like where you are today? What is your biggest pet peeve? What is your favorite food to eat? Describe your upcoming weekend plans using song titles What is your superhero name? Color of your pants + ob...

Social Media Tips for the Direct Sales Business Owner Inez I spend most of my days chasing my dreams... and my toddler! There really isn't time for much else but when I can, I like to squeeze in a shower and a trip to Sephora.  First things first (am I the only one that thinks that's a weird saying?),  I am  pro  direct selling . The reason I want to emphasize this is because I think direct sales gets a bad rap and I want to be clear that I am not in any way putting it down. Through the years, I have been a consultant for a few different direct sales companies as a way to make supplemental income for the not-so-competitive salary that one generally receives working for non-profits. In fact, I recently made the decision to become an associate with LegalShield. (Don't worry, I'm not writing this to give you a spiel!) While I have never gotten rich from direct sales (to be fair, that was not my goal), I have made a fair amount of "extra" incom...