Rising Star Events - Online Promotions and Advertising

The Signals Facebook Considers When Ranking Your Content One massive takeaway from Adam’s keynote was “the most critical input into what you see in your news feed is who you decide to friend and what [pages] you decide to follow in the first place.” This makes sense, as these critical inputs will largely determine how Facebook interprets the myriad of signals it looks at when ordering a news feed that’s most relevant to your interests. Some of the specific signals that will affect your ranking on Facebook include: Who posted a story Frequency of posts from that person / publisher Previous negative feedback on an author Engagement https://www.facebook.com/RisingStarsEvents/ Average time spent on content How to Optimize Your Content for the Facebook Algorithm As marketers, you always want your content to be seen by as many people as possible, especially now that there’s more noise than ever before. Adam’s recent keynote has reinforced just how important it ...

Want to reach more people on Facebook? Of course you do, who doesn’t? I’m going to share a free tactic that’s so easy, so simple, and so obvious I can’t believe every small/home business on Facebook isn’t already doing it! Yet based on my observations, I think the majority of small/home businesses on Facebook aren’t. It’s as easy as pushing a button. Literally.  Ready for the tip?  Here it is: Get your team/friends/family to click “like”, comment on, share, and engage with your  small/home business'  Facebook posts using their personal Facebook accounts. I told you it was simple. There’s no reason why  small/home business  with several team members/friends/family should go months without getting a like on their Facebook posts! Here’s the #1 reason to do it: It Helps Your Post With The Facebook Newsfeed Algorithm Facebook only wants to show the best stuff in everyone’s newsfeed. (they need to in order...

If Facebook Were a Country.... So you may have heard, right at the end of June, Facebook reached the 2 billion user mark. Meaning if Facebook were a country, it would be the most populous in the world. After launching only 13 years ago, Facebook now serves 2 billion of the 7.5 billion people on the planet. And there is no end in sight on that growth. Check out this chart, which can be found in an article from  TechCrunch.com So what does that mean to you, as a business person trying to do business in the land of Facebook ? Well, frankly, first and foremost, if you're NOT doing business already on Facebook , you better start. Your competitors are there. Your customers are there. Heck, your customer's mama is there. Everyone is there. If you're not, you are missing the boat. BUT, as we always will tell you, you better not go in there thinking you can be all business all the time and find that success you're looking for... Above all else, Facebook is still SOCI...