Rising Star Events - Online Promotions and Advertising

Staying Healthy Doesn’t Have to Break the Bank 08/20/2014  /  PATRICIO R AYCINENA MD Tough economic times are causing many people to tighten the belt on personal finances. But trimming fat from the budget, such as cancelling gym memberships, doesn’t have to lead to an expanding waistline. Experts at Dana-Farber Cancer Institute offer the following free and low-cost strategies to help maintain good health as well as possibly reduce various cancer risks. Get walking Staying fit and healthy can be as simple as lacing up a pair of sneakers and going for a walk. Moderate to intensive aerobic exercise, according to studies, also can reduce the risk of recurrence of several cancers, including colon and breast. “You don’t have to be a marathon runner, but the more you exercise, typically the greater the beneficial effect,” says Jeffrey Meyerhardt, MD, MPH, a Dana-Farber gastrointestinal cancer specialist. A study by Meyerhardt found that colon cancer survivors who...

Facebook Accounted For 75% Of Social Ad Spending Globally In 2014 The global social advertising market grew 41% to $15.3 billion in 2014; Facebook is maintaining dominance despite lack of presence in the giant China market. Martin Beck  on April 2, 2015 at 1:08 pm Facebook’s status as king of the social hill shows no signs of slippage. In 2014, the social network pulled in 75% of total advertising spending on social networks, according to a new report by Boston-based Strategy Analytics. Facebook accounted for $11.4 billion of the $15.3 billion market for social media advertising, a market that grew 41% in 2014, according to the report. Twitter, which earned $1.2 billion in ad revenue in 2014, had 8% of the share. The report predicts that the total social ad market will hit $19.8 billion by the end of this year and $24.2 billion by the end of 2016. The report also noted that users of social networks passed the 2 billion mark for the first time in 2014. Facebook, ...