Rising Star Events - Online Promotions and Advertising

According to  eMarketer , US retailers can expect a happy holiday season in 2015, as eCommerce sales are expected to rise by approximately 13.9% since last year's holidays. This year, one of the most exciting drivers of growth is "contextual commerce," a phrase to describe shopping that can be completed in other digital channels outside of merchants' online shopping sites, for example, via social media. The great promise of contextual commerce emerges from the power of data, especially data delivered by devices like smartphones and wearables that capture consumers' behavior when exploring in both digital and physical spaces. "Contextual commerce" aims to help connect merchants and consumers in both of these spaces, presenting purchase options at the very moment of discovery. Tightening the relationship between discovery and purchase holds previously unimagined potential for merchants to find new prospective customers, target them with the right me...

Have an active presence on social media.  In a survey of 569 consumers, Hubspot asked participants what they expect from brands on social media. Respondents said they expect brands to be active primarily on Facebook, Twitter and Instagram; in any case, they expect brands to have a presence on a  minimum  of 3 platforms. It’s clear that consumers expect easy access to brands – both big and small – on whichever digital platforms they frequent. While all of the major social networking sites give free access to their users, marketing on these platforms does require a significant investment of time and energy. Some best practices for your social marketing strategy:  Use social media to provide useful and relevant information become a trusted source of industry data and insights respond to questions and complaints in a timely and respectful manner These are the keys to social media marketing success. Effectively marketing your small busines...

Social media plays a huge role in today’s culture Social media plays a huge role in today’s culture. If you don’t have a social media presence, start one today. If you have just a few hundred likes or followers, you will benefit from growing that social media footprint. Think about it, would you rather buy a car from a reputable small business that has a good social media following, or would you rather buy from a new small business that has no sort of online presence? It all comes down to accountability. The more activity online is more peace of mind for a potential client. When they see great reviews, pictures and lots of followers, they know that other people have had a great experience with that reputable small business. The new small business without any social media? It could be a great company with great products, but how does a consumer know that? It’s daunting to start but it’s worth it. Create an online presence, your business will benefit. I can help you start!  ...

3 Ways to Use Social Media to Build Your Company Culture Valerie Roe Marketing - Online Promotions & Advertising https://www.facebook.com/ValerieRoeMarketing Company culture is a lot like meetings and memos: it’s an inescapable, and inevitable, part of the employee (and candidate) experience. But with the rise of social media, virtual employees and global teams, new business paradigms mean that when it comes to communicating culture and developing an authentic and resonant employer brand, it’s anything but business as usual. At its core, every company’s “culture” is defined by its workforce, from CEO on down. “Your company culture will be created accidentally or on purpose,” says  Kirsten Ross , President of  Focus Forward Coaching . “Your culture is your team machine,” she adds, “it either works efficiently or it has a lot of malfunctions.” https://www.facebook.com/ValerieRoeMarketing 3 ways to leverage social media for company culture ...

Social media plays a huge role in today’s culture. If you don’t have a social media presence, start one today. If you have just a few hundred likes or followers, you will benefit from growing that social media footprint. Think about it, would you rather buy a car from a reputable small business that has a good social media following, or would you rather buy from a new small business that has no sort of online presence? It all comes down to accountability. The more activity online is more peace of mind for a potential client. When they see great reviews, pictures and lots of followers, they know that other people have had a great experience with that reputable small business. The new small business without any social media? It could be a great company with great products, but how does a consumer know that? It’s daunting to start but it’s worth it. Create an online presence, your business will benefit. I can help you start!  I have many options to choose from: https://...

What Is Social Media Marketing? Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities. How Are Search & Social Media Marketing Related? The two are very closely related. Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO  efforts. Many people also perform searches at social media sites to find social media content. Social connections may also impact the relevancy of some search results, either within a social media netw...