Rising Star Events - Online Promotions and Advertising

The Signals Facebook Considers When Ranking Your Content One massive takeaway from Adam’s keynote was “the most critical input into what you see in your news feed is who you decide to friend and what [pages] you decide to follow in the first place.” This makes sense, as these critical inputs will largely determine how Facebook interprets the myriad of signals it looks at when ordering a news feed that’s most relevant to your interests. Some of the specific signals that will affect your ranking on Facebook include: Who posted a story Frequency of posts from that person / publisher Previous negative feedback on an author Engagement https://www.facebook.com/RisingStarsEvents/ Average time spent on content How to Optimize Your Content for the Facebook Algorithm As marketers, you always want your content to be seen by as many people as possible, especially now that there’s more noise than ever before. Adam’s recent keynote has reinforced just how important it ...

Want to reach more people on Facebook? Of course you do, who doesn’t? I’m going to share a free tactic that’s so easy, so simple, and so obvious I can’t believe every small/home business on Facebook isn’t already doing it! Yet based on my observations, I think the majority of small/home businesses on Facebook aren’t. It’s as easy as pushing a button. Literally.  Ready for the tip?  Here it is: Get your team/friends/family to click “like”, comment on, share, and engage with your  small/home business'  Facebook posts using their personal Facebook accounts. I told you it was simple. There’s no reason why  small/home business  with several team members/friends/family should go months without getting a like on their Facebook posts! Here’s the #1 reason to do it: It Helps Your Post With The Facebook Newsfeed Algorithm Facebook only wants to show the best stuff in everyone’s newsfeed. (they need to in order...

10 Social Media Mistakes That Are Killing Your Business As important as it is to be on top of the latest new social media trends, it’s also equally important to be constantly cleansing your social media strategy from consistent mistakes. When you’re so “in the trenches” in your plan, it’s hard to notice the simple, but harmful mistakes your business might be making. So as we get deeper in 2017, here are 10 things you’ll want to stop doing before it’s too late. 1. Cross Platform Auto Posts A few years back when post scheduling and cross-platform post triggers first came out, they were all the buzz. These simple software platforms allow you to publish a piece of content on one social media platform and then auto-posts it to all the other social media networks for you. While this tool saves you time in the short run, it’s not an effective way to use social media . People consume content differently across all social media platforms. What works on Twitter , won’t alwa...

If Facebook Were a Country.... So you may have heard, right at the end of June, Facebook reached the 2 billion user mark. Meaning if Facebook were a country, it would be the most populous in the world. After launching only 13 years ago, Facebook now serves 2 billion of the 7.5 billion people on the planet. And there is no end in sight on that growth. Check out this chart, which can be found in an article from  TechCrunch.com So what does that mean to you, as a business person trying to do business in the land of Facebook ? Well, frankly, first and foremost, if you're NOT doing business already on Facebook , you better start. Your competitors are there. Your customers are there. Heck, your customer's mama is there. Everyone is there. If you're not, you are missing the boat. BUT, as we always will tell you, you better not go in there thinking you can be all business all the time and find that success you're looking for... Above all else, Facebook is still SOCI...

How to Advertise Your Business for Free Most marketing experts recommend that businesses spend anywhere from 2 to 5 percent of their gross sales on advertising. But if you're still growing your business, you might not have the budget for large ad campaigns, or you might be focusing your capital on other areas. You too can take advantage of free ways to reach potential customers and advertise your business. Method 1 - Marketing Online 1  Start a web presence.  Harness the power of the Internet to draw attention to your business. The web is full of free outlets that can potentially reach hundreds of thousands of consumers . You can Make a Free Website to provide information about your business and market your products and services. A business email address is important. You can Make an Email Address for Free. On every email you send out for your business, have a small 3-4 line signature at the bottom (add this in Settings). Include links to your business' webs...