To make Pinterest’s algorithm happy, let’s have a look at 5 major Pinterest updates.
To make Pinterest’s algorithm happy, let’s have a look at 5 major Pinterest updates.
1. Focus On Fresh Pins
Pinterest loves fresh pins. This is why they decided to prioritize new over previously pinned content. What’s important to know is what would fall under a ‚fresh‘ pin according to Pinterest.
Fresh Pins are images or videos that users haven’t been shared previously. You can create multiple different images that link to the same blog post, page, or product, and each of those would be fresh when saved to Pinterest for the first time. A fresh pin, therefore, is the unique combination of an image and post or product URL. Fresh Pins can come from creating new images for links you’ve previously shared to Pinterest. Pinterest also recommends writing a new description. If you can, use new keywords than the ones you’ve used for that same URL in the past.
Note: The following does not counts as a Fresh Pin:
- Pinning the same image and changing the Pin title, Pin description, or alt text
- Making small changes to an image that has already been Pinned before (for example, changing the background color of an image)
To summarize, just adding a different text overlay isn’t enough, to create a fresh pin and meet the requirements of the latest Pinterest update. The more unique the pin is, the better. Ideally, you should be creating multiple “fresh” pins for each URL/blog post/product on your website. Remember, the most important is that the image must appear new and fresh to Pinners!
Pro tip: Create at least 5 different unique pin templates, then switch out your images, graphics, and title/text overlay for each new pin you make. This makes pin creation a lot faster!
2. Avoid More Than 10 Duplicate Pins
Only pin to your 10 MOST relevant boards for each unique pin (this includes your own as well as group boards).
This is probably one of the biggest Pinterest algorithm changes in 2020. A couple of months back it was ok to re-pin the same content to countless different boards (whether that were your own or group boards) for months. The new algorithm however, recommends pinning duplicate pins (pins with an exact image/URL combination that has already been pinned to Pinterest before) to a maximum number of 10 boards. Basically, if Pinterest has seen the image before, then it would not be considered “fresh.”
Additionally, how often you pin to each board matters, as well. Pinterest recommends using an interval of at least 2-3 days each time you pin the same pin to a different board. If you fail to do so, your account might be shadow banned.
Luckily, scheduling is easy with the schedule tool from CinchShare. (You can get a free trial here (We HIGHLY Suggest scheduling your posts in our events, as it can be a HUGE timesaver. Using the CinchShare app to post in our groups also, keeps posts saved for future use & keeps them organized. Get 30 days FREE to try! Use the code SPRINGAHEAD & Use this link https://www.cinchshare.com/signup/?a=3jmb9 𝑶𝒇𝒇𝒆𝒓 𝒂𝒗𝒂𝒊𝒍𝒂𝒃𝒍𝒆 𝒇𝒐𝒓 𝒂 𝒍𝒊𝒎𝒊𝒕𝒆𝒅 𝒕𝒊𝒎𝒆. 𝑨𝒑𝒑𝒍𝒊𝒆𝒔 𝒕𝒐 𝒏𝒆𝒘 𝒂𝒄𝒄𝒐𝒖𝒏𝒕𝒔 𝒐𝒏𝒍𝒚. 𝑶𝒇𝒇𝒆𝒓 𝒏𝒐𝒕 𝒂𝒗𝒂𝒊𝒍𝒂𝒃𝒍𝒆 𝒕𝒉𝒓𝒐𝒖𝒈𝒉 𝒕𝒉𝒆 𝒂𝒑𝒑 𝒔𝒕𝒐𝒓𝒆).
3. Pin Less Often But More Of Your Own Content
Before the recent Pinterest algorithm changes, many people believed that the more pins are shared on a daily basis the better. Many content creators believed that pinning around 30-50 pins per day is best. With the latest Pinterest algorithm changes, the platform now recommends pinning much less (15-25 pins per day on average). Pinning more than recommended can hurt your traffic and exposure.
If you decide to reduce your pin volume per day, it’s best to share more of your own content to your own boards. I’d still recommend pinning other creator’s content, just less often.
4. Create More New Content
Pinterest wants to constantly see new content (and not just new pins). New content means new blog posts, new product pages – content that has a new URL that hasn’t been shared on Pinterest before.
While it is important to share already existing content in form of fresh pins, make sure you also focus on creating new content on a weekly basis.
Like most social media platforms, Pinterest favors creators that are consistent over a longer period of time. Therefore, in case you haven’t done so, you might want to consider a scheduling tool like Tailwind.
5. Focus less on group boards, and more on your own boards
The usage of group boards used to be an efficient strategy to get your pins in front of a bigger audience. However, Pinterest group boards actually weren’t created for this purpose. Instead, they were intended to be used by individuals to plan for an event or collaborate with other content creators.
With the latest Pinterest algorithm changes, group boards won’t be as effective. If you are looking for an alternative to get your pins in front of a bigger audience, Tailwind ‚Tribes‘ are worth looking into.
With group boards becoming less effective with the latest Pinterest update, it is better for you to focus pinning more on your own boards, then fill in the gaps with group boards.
Additionally, as mentioned earlier, the key is relevancy. Only choose the most relevant boards (based on the keywords in the board title and description) when pinning on Pinterest.
That way, they can show your pins to people who are more likely to be interested in and engaging with your content. In case you need to create more boards based on your new blog content, go ahead and do so!
If you are already using Tailwind, make sure to take a look at your Board inspector analytics and archive any group boards that do not perform well for you. Those could negatively affect your reach.
If you are owning group boards yourself, split them up into smaller board lists based on specific topics. For example, a group board covering digital marketing could be split into, „social media tips“, „SEO tips“ and „digital advertising tips“
| Related: Tired of posting daily? Here’s How I Automate My Social Media Posts! We HIGHLY Suggest scheduling your posts in our events, as it can be a HUGE timesaver. Using the CinchShare app to post in our groups also, keeps posts saved for future use & keeps them organized. Get 30 days FREE to try! Use the code SPRINGAHEAD & Use this link https://www.cinchshare.com/signup/?a=3jmb9 𝑶𝒇𝒇𝒆𝒓 𝒂𝒗𝒂𝒊𝒍𝒂𝒃𝒍𝒆 𝒇𝒐𝒓 𝒂 𝒍𝒊𝒎𝒊𝒕𝒆𝒅 𝒕𝒊𝒎𝒆. 𝑨𝒑𝒑𝒍𝒊𝒆𝒔 𝒕𝒐 𝒏𝒆𝒘 𝒂𝒄𝒄𝒐𝒖𝒏𝒕𝒔 𝒐𝒏𝒍𝒚. 𝑶𝒇𝒇𝒆𝒓 𝒏𝒐𝒕 𝒂𝒗𝒂𝒊𝒍𝒂𝒃𝒍𝒆 𝒕𝒉𝒓𝒐𝒖𝒈𝒉 𝒕𝒉𝒆 𝒂𝒑𝒑 𝒔𝒕𝒐𝒓𝒆.
Pinterest Algorithm Changes and Hashtags
In late 2020 Pinterest confirmed that hashtags are optional. In my point of view, they might even be phased out, as people do not really use them for searching. Meanwhile, Pinterest hasn’t officially confirmed this. I recommend focusing on keywords in your pin description and to make sure you use up all 500 characters. You can use a few hashtags if you like for now, but don’t focus all your time on them.
Pinterest Algorithm Changes in 2020: Final Words
Pinterest’s algorithm changes intend to push users to share more meaningful, fresh, and relevant content. They are meant to improve the overall user experience. While I am excited about the changes, they also mean more manual work for content creators. Creators are obliged to create new pins and blog posts on a weekly basis, thus a scheduling tool like Tailwind can take away some of the additional manual workloads.
My biggest takeaway: Spend less time re-sharing your old and other people’s pins, and focus on creating new, meaningful content. Additionally, make sure your pins match with your board topics and keywords.
Want to learn more about Pinterest for your business? Join our group “Rising Star Events PINTEREST help only” https://www.facebook.com/groups/just.pin.it/ to learn more about how you can use the Pinterest events to grow your business.
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